Peg Corwin, SCORE Chicago's Page

Just learned about a report by the Online Community Research Network entitled Online Community ROI and Revenue Techniques. Key findings reinforce what we already know: advertising and subscriptions are the main revenue models for content-based sites. The full report is available for download. It’s worth giving them your email. The results are based on [...]

LinkedIn, a social networking website for business, has a new round of financing, according to Brad Stone in an article in last week’s New York Times. In the discussion, I found hints about the revenue model of this niche site: LinkedIn’s revenue sources are reported to be: Ad sales, about 1/4 of revenues Premium subscriptions from individuals who [...]

My friend Katie from Das Foods asked how she might use Facebook for her business. She sells those luscious salted carmels pictured above, and other sweet treats. She’s already got a personal profile. Here’s my prescription for her biz, and for yours too: create a business page. The good news is that [...]

CNET provides this list of 50 bizarre social networking websites. 50 Most Bizarre Social Networks I serve it up here to help you check out the competition in your niche. Just a sample from the list are: Hamsterster “Hamsters and hamster lovers (get your mind out of the gutter) should have their place, too.” Rivals4Ever ” A unique community [...]

The ad dollars are not coming into social networking sites as planned. “MySpace Might Have Friends, but It Wants Ad Money” says Brian Stelter in the New York Times of June 16th. Here is what my yellow marker highlighted from his article, to caution those thinking about depending on the advertising model to support their niche [...]